Specialist trade
For specialist dealers
Your demo equipment in front of an audience that knows what it is worth.
Since 1999, avguide.ch has been read by people who take hi-fi and home cinema seriously — and who know what a well-kept display model or a demo unit with remaining warranty is worth. In the course of October 2026, the avguide marketplace puts you in front of that audience directly: with a verified dealer profile, clear labelling and an environment free of advertising clutter.
What the dealer account offers from October
Verified dealer profile
Your profile with logo, location and a link to your website — plus an overview page listing all your active listings.
"Verified specialist dealer" label
Every one of your listings carries the dealer label. Buyers who deliberately want to buy from a specialist dealer — for the warranty, the invoice and the advice — find you with one click via the seller filter.
New units and display models
Only dealer accounts can post the offer types "New, original packaging" and "Display model". Private sellers post second-hand goods only — your new stock does not compete with anonymous grey-market offers.
A vetted environment
Every seller on the marketplace is verified by SMS, and listings are reviewed. Your name appears next to serious offers — not next to spam.
Why the avguide marketplace
The marketplace is aimed at avguide's readership: informed buyers who read reviews, know the prices and can judge quality. For a demo unit at 30% below list price, this is the right address — nobody here needs to be told why that is worth it.
And: we don't take everyone. Dealer accounts are reviewed and activated personally. The requirement is an established specialist-trade presence in Switzerland; commercial sellers declare the warranty terms of their offers. That protects you: on the avguide marketplace no grey-market importer appears under the same label as your business.
Become a launch partner
For the launch of the marketplace we are allocating 15 launch partner slots to Swiss specialist retailers:
- Dealer account with no base fee until the end of 2026 — regular price CHF 290.–/year
- 10 listings included for demo, display and second-hand equipment
- We set up your profile for you personally
Dealer accounts go live in the course of October 2026. As a launch partner you secure your place now and are there from day one — with profile and label.
How it works
- 1 Submit a request. Company name and website are enough — the form is just below.
- 2 Personal review. We get back to you within two working days and confirm your place.
- 3 Start listing in October. We set up your profile, you photograph your equipment and publish. Interested buyers contact you directly — the sale runs through you, with no sales commission to the platform.
Submit a request
Reservation of a launch partner place — we will get in touch with you personally. Fields marked with * are required.
Questions? Write to us via the contact form — we have known this industry since 1999.